Introduction.
Tata Technologies is an Indian product engineering company that provides services to automotive and aerospace manufacturers, as well as industrial machinery companies. De Bono Marketing’s ability to be flexible and diverse and bring in the right people in the right places enabled us to help Tata work on a truly international website development project. The goal? Aligning international teams to deliver a global and multi-lingual product. The result? Seamless.
Challenge.
Tata Technologies originally had a number of international websites within each of the countries they operated in. We were challenged with creating one multilingual website to combine all of the individual language websites with the primary objectives of increasing brand awareness, promoting brand values, and educating the market about the breadth of products.
This new website had to position them as a global leader in their field while providing a repository for the vast amount of value-added content in order to generate a healthy supply of inbound leads.
Solution.
The De Bono Marketing team needed to work across the globe to create this new website:
1. Research:
We held a number of workshops to determine the requirements for the website and to understand the target audience. These workshops included stakeholders from Tata’s UK, Indian, and US teams, who all required an easy-to-edit website for each of their markets. We worked closely with the UK team to ensure that Tata Technologies’ new global branding integrated seamlessly with the new website.
2. Website Development:
For ease of client use, we chose a WordPress CMS supported by a series of bespoke plugins that supported the complex multilingual requirements of Tata Technologies. This allowed all of the individual language sites to be edited from one CMS and greatly reduced the content entry time between languages. The end result was easy to use, simple to navigate, and easy to maintain.
3. Deployment:
Our De Bono Marketing team of experts also supported the translation and content entry to ensure the sites were populated accurately and efficiently. At the time of launch, we worked closely with Tata’s IT team across multiple locations globally to ensure all hosting was set up and deployed correctly. This ensured a smooth go-live across the world and it received rave reviews globally from all key stakeholders.
Gallery.
Results.
+38.2%
38.2% increase in website views
+24.9%
24.9% increase in returning visitors
-12%
12% reduction in bounce rate
Conclusion.
De Bono Marketing is an agency for a new age of flexibility, diversity, and expertise. Our ability to deliver complex projects and bring together international teams meant that this website build for Tata ran smoothly, with their new multilingual website easier to manage for staff and customers alike.
What did our client say...
De Bono Marketing expert teams helped align our international teams and our thinking, resulting in the smooth delivery of our global websites. This wouldn’t have been possible without their valuable input.
Vinay Rawat
Head of Marketing & Communications, Europe and Middle East