Introduction.
In this case study, we showcase our experts’ instrumental role as the primary brand guardian for a leading player in the UK automotive industry. Our collaborative endeavours for Subaru were centred around crafting and executing comprehensive marketing strategies aimed at driving sales and revenue growth in a fiercely competitive market. The goal? Boosting revenue via cohesive marketing efforts. The result? Innovative.
Challenge.
Our client, a prominent name in the UK car division, faced the challenge of redefining its brand positioning and boosting sales amidst a rapidly evolving market landscape.
With a diverse portfolio of products and an extensive dealership network, the task at hand for De Bono Marketing experts was to align internal and external communications while navigating the intricacies of the automotive sector.
Solution.
We crafted a holistic approach to address Subaru’s brand positioning needs:
1. Strategic Brand Development:
We collaborated closely with the client to define brand pillars and establish brand guidelines, and conducted in-depth market research to understand industry trends, consumer preferences, and competitor strategies. We developed a clear brand positioning and messaging framework to articulate Subaru UK's unique value proposition.
We conducted comprehensive market research to gain insights into consumer preferences and competitor strategies. Our handpicked team collaborated with the client to craft a clear brand positioning and messaging framework. De Bono Marketing then formulated a robust brand strategy encompassing product launches, dealership marketing initiatives, and overarching brand campaigns.
2. Multi-Channel Marketing Campaigns:
Our expert team devised and executed fully integrated marketing campaigns across various channels, including digital, traditional, and experiential. Our ability to leverage innovative strategies led to increased brand visibility, engaged target audiences, and successful lead generation. We utilised data analytics to optimise campaign performance and maximise return on investment.
3. Collaboration and Stakeholder Engagement:
De Bono Marketing experts served as a central point of contact within the client's organisation, collaborating with regional representatives and key brand stakeholders. Our team cultivated strong relationships and alignment across departments to ensure seamless execution of marketing initiatives and facilitated communication and knowledge sharing to foster a unified approach to brand management and marketing strategy.
4. Social Media Relaunch:
Our tailored team supported the relaunch of social media channels to enhance brand visibility and engagement and developed compelling content and engagement strategies to drive leads and conversions through social media platforms. We implemented robust tracking and analytics to measure social media performance and optimise campaigns for maximum impact.
5. Website Redesign and Optimisation:
De Bono Marketing played a key role in redesigning and optimising the national website and dealer websites for enhanced user experience and functionality. Our team implemented SEO best practices and user-centric design principles to improve website visibility and drive traffic.
Gallery.
Results.
+23.7%
Multi-channel communication
(Sales + revenue)
+10 million
Media campaign content engagement
+40%
40% brand engagement in 6 weeks
+25%
Increased in website conversion
Conclusion.
By stepping into the role of the brand guardian, De Bono Marketing was able to successfully develop and execute fully integrated multi-channel marketing campaigns. Our focus was on refining the brand identity, optimising product offerings, and enhancing dealership marketing strategies to resonate with the target audience and drive business growth.
