Introduction.
At De Bono Marketing, we recognise the importance of storytelling in elevating brand awareness and educating the market. In partnership with Endoline Automation, specialists in the design, manufacture, and installation of high-quality end-of-line packaging machinery in the UK, we created a documentary-style video that underscores the company's history, and innovative approaches.
Challenge.
Our goal was to craft a narrative that not only informs and inspires but also highlights the crucial role of innovation in keeping Endoline Automation at the forefront of the packaging industry.
We aimed to connect with industry peers and potential clients on a more profound level as part of a brand collaboration piece with Automate UK, the leading trade association for automation suppliers and end users of technology across processing, packaging, robotics, and machine vision.
Solution.
Strategic Approach
Producing impactful content necessitates a marketing and production partner with a deep understanding of the brand’s vision and industry landscape.
Detailed Planning
We conducted thorough market research and engaged in creative brainstorming sessions to meticulously plan a storyline that would resonate with the target audience. Leveraging our expertise in both marketing strategy and high-quality production, we aimed to create a piece that captivates and engages viewers emotionally and visually.
Creative Execution
Our approach combined strategic insights with innovative execution to ensure the content was not only educational but also fostered a strong, enduring connection with the audience.
Gallery.
Results.
increase
An
brand
Enhanced
viewed
Most
visibility
Increased
in Broader audience engagement
sentiment
on third-party channels
and engaged content on channel within that period
Conclusion.
This industry-wide collaborative project demonstrates how Endoline Automation has effectively reached both its core clientele and a wider audience, maintaining its relevance in a rapidly changing industry. By focusing on storytelling and innovation, Endoline Automation continues to lead and inspire within the packaging solutions sector.
What did our client say...
Endoline had the pleasure of working with De Bono Marketing Communications to create a corporate documentary. We found them to be extremely professional, detailed and creative. They fully understood our family business and what areas to focus on. The finished film was fantastic, very well put together and is something we are immensely proud of.
Andrew Yates
Managing Director