Introduction.
Staying relevant requires more than just a fresh coat of paint. For Automate UK, rebranding wasn't just about changing its image; it was about redefining its identity and solidifying its position in the market. De Bono Marketing was briefed to cultivate a comprehensive plan that covered all aspects of the brand’s transformation, from brand identity to visual elements and everything in between. The goal? An end-to-end rebrand launch strategy spearheaded by us from conception to execution. The results? Remarkable.
Challenge.
Automate UK needed help to stay competitive in its industry. Their brand identity needed to stand out and connect with its target audience.
A comprehensive rebranding strategy was required, focusing on everything from visual identity through to effective development and execution of the brand’s communication key channels.
Solution.
Our team crafted a holistic approach to address Automate UK's rebranding needs:
1. End-to-End Rebrand Launch Strategy & Planning:
We collaborated closely with the client to define brand pillars, establish brand guidelines, and conduct in-depth market research to understand industry trends, consumer preferences, and competitor strategies. We developed a clear brand positioning and messaging framework to articulate Automate UK's unique value proposition.
2. Implementation and Management:
We oversaw the seamless execution of the rebranding process and launch, ensuring consistency across all touchpoints, including visual identity updates, website redesign, and internal communication strategies.
3. Comms Launch Campaign Strategy & Execution:
We created a comprehensive communication strategy to announce the rebrand to internal and external stakeholders, including press releases, email newsletters, and social media teasers to generate anticipation for the launch. A targeted media outreach plan secured coverage and maximised visibility.
4. Social Media Strategy & Execution:
A tailored social media strategy was implemented to amplify the rebrand messaging and engage with the target audience, along with a content calendar and compelling visuals to maintain a consistent brand presence across social platforms.
5. SEO and Website Strategy & Deployment:
We conducted a thorough audit of Automate UK's website to identify areas for improvement and optimisation, and implemented SEO best practices to enhance the website's visibility and ranking. The website was then redesigned with a focus on user experience (UX) and user interface (UI) design to create a seamless and intuitive browsing experience. The website was developed on a new CRM for Automate UK teams to be able to update and manage content ongoing.
Gallery.
Results.
+604%
Increased brand visibility and recognition, resulting in a 604% increase in website impressions within the second month of the rebrand launch, and bounce rates decreased from 80% to 54% with an average session duration of +3 minutes.
+40%
Generated significant buzz on social media, achieving a 40% average increase in click rates on key channels from relevant audiences.
+600
Improved search engine rankings, with Automate UK's website ranking on the first page of Google search results for +600 more targeted keywords and search terms than previously visible.
+23%
Positive feedback from stakeholders, as Automate UK saw a 23% increase in member sign-ups in the first 3.5 months post-rebrand.
Conclusion.
By implementing a holistic strategy-led approach, Automate UK successfully redefined its brand identity, strengthened its market position, and achieved measurable results. Our collaborative approach, combined with strategic planning, and meticulous execution, ensured a seamless transition and set the foundation for long-term success in a competitive landscape.
What did our client say...
De Bono Marketing has been instrumental in taking Automate UK to the next level as a brand and for future growth – they deliver what they promise and more, always going the extra mile. The process has been both educational and collaborative, allowing us to be involved from inception through to post-launch. Our team and members are feeling the positive impact of having De Bono Marketing as a reliable, trusted, and expert marketing partner. They truly support all our marketing needs with the right talent at the right time, end to end, from strategy through to omnichannel planning, content creation, and production, and the delivery of digital solutions. This makes it easier for us to manage everything from one place, ensuring we deliver effectively, efficiently, and at pace to market.
Peter Williamson
CEO Automate UK