Brand strategy.
We build consistent, impactful, and successful brands through a range of services including: strategy, positioning, naming and logo development, visual identity, tone of voice guidelines, campaign development, branding and storytelling.
Brand experts for every step.
Bring your brand to life with our tailored branding services that flex to your needs. Just need a new logo? We’ve got it. Need a full strategy and end-to-end campaign execution? No problem. We bring together experts in everything from brand strategy to positioning. Cherry-pick the services you want. Only pay for the services you need. Whether you’re creating a new brand or transforming an existing one, we cultivate the perfect team and solution for the best results. Defining your purpose. Cementing powerful values. Uncovering a narrative that brings your brand to life.
We cultivate strong brands through a range of services, including:
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Brand architecture
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Brand strategy
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Brand positioning
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Brand campaigns
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Brand identity
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Brand personality development
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Naming & logo development
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Tone of voice development
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Employer branding
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Brand storytelling strategy
Understanding your audience.
Want to build a consistently impactful and successful brand? Your audience is key. That’s why we develop a forensic understanding of your audience and what they truly care about. Starting with insight and market analysis, we consider every customer touchpoint to reach and resonate with the right audience.
It’s all about driving engagement. Which is what we do best. From establishing your brand identity to executing multi-channel campaigns, we construct brand architecture to support every stage of the customer journey. Helping you make an authentic emotional connection with your customers.
Responsive strategies. Measurable results.
Unsure if your brand strategy is delivering real value? Enough with the fluff. If it isn’t impacting the bottom line, it’s not working. We offer real performance monitoring and campaign tracking so you can see what’s working and what needs to change. Whether you’re looking to take market share from the competition or drive awareness for a new brand, know exactly where you are.
At all times. We give you the visibility to take advantage of opportunities and navigate challenges. Roll with the punches. Adapt to your changing market. Our responsive brand strategies ensure sustainable success and measurable results. Every time.
Key stages for effective delivery
Insight & Research
Brand Workshop
Brand Strategy
Creative Development
Test & Deploy
Case study
Automate UK
Staying relevant requires more than just a fresh coat of paint. For Automate UK, rebranding wasn't just about changing its image, it was about redefining its identity and solidifying its position in the market. De Bono Marketing was briefed to cultivate a comprehensive plan that covered all aspects of the brand’s transformation, from brand identity to visual elements and everything in between. The goal? An end-to-end rebrand launch strategy spearheaded by us from conception to execution. The results? Remarkable.
Results.
+604%
Increased brand visibility and recognition, resulting in a 604% increase in website impressions within the second month of the rebrand launch, and bounce rates decreased from 80% to 54% with an average session duration of +3 minutes.
+40%
Generated significant buzz on social media, achieving a 40% average increase in click rates on key channels from relevant audiences.
+600
Improved search engine rankings, with Automate UK's website ranking on the first page of Google search results for +600 more targeted keywords and search terms than previously visible.
+23%
Positive feedback from stakeholders, as Automate UK saw a 23% increase in member sign-ups in the first 3.5 months post-rebrand.
What did our client say...
De Bono Marketing has been instrumental in taking Automate UK to the next level as a brand and for future growth – they deliver what they promise and more, always going the extra mile. The process has been both educational and collaborative, allowing us to be involved from inception through to post-launch. Our team and members are feeling the positive impact of having De Bono Marketing as a reliable, trusted, and expert marketing partner. They truly support all our marketing needs with the right talent at the right time, end to end, from strategy through to omnichannel planning, content creation, and production, and the delivery of digital solutions. This makes it easier for us to manage everything from one place, ensuring we deliver effectively, efficiently, and at pace to market.
Peter Williamson
CEO Automate UK